Advertising an event
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Recommendations
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Cites work
- scientific article; zbMATH DE number 3992265 (Why is no real title available?)
- A communication mix for an event planning: a linear quadratic approach
- A new product growth for model consumer durables
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Dynamic price models for new-product planning
- New product advertising in dynamic oligopolies
- Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve
- Optimal advertising policy with the contagion model
- Technical Note—Some Explanatory Remarks on the Optimal Control of the Vidale-Wolfe Advertising Model
Cited in
(13)- Direct marketing of an event under hazards of customer saturation and forgetting
- Optimal pricing and advertising policies for an entertainment event
- Advertising and production of a seasonal good for a heterogeneous market
- Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction
- Recent developments in dynamic advertising research
- Advertising events in a competitive framework
- Communication and advertising: a stochastic approach
- Promoting assets selling through advertisement channels
- Optimal versus satisfactory decision making: a case study of sales with a target
- Optimal dynamic advertising policies and equilibria
- A communication mix for an event planning: a linear quadratic approach
- On pure-strategy Nash equilibria in a duopolistic market share model
- An analytical model of the relationship between product quality and advertising
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