Advertising an event

DOI10.1016/J.AUTOMATICA.2005.11.007MaRDI QIDQ2507928zbMATH OpenOpenAlexFDO

Authors Steffen Jørgensen, Peter M. Kort, Georges Zaccour

Publication date 5 October 2006

Published in Automatica (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.automatica.2005.11.007

zbMATH Keywords

advertisingoptimal controlmarketingword-of-mouth

Mathematics Subject Classification ID

Marketing, advertising (90B60) Applications of optimal control and differential games (49N90) Optimal stochastic control (93E20)

Recommendations

• Advertising events in a competitive framework
• Promoting assets selling through advertisement channels
• ADVERTISING IN A COMPETITIVE PRODUCT LINE
• Optimal pricing and advertising policies for an entertainment event
• An approach to planning an advertising campaign of goods and services
• Advertising Arbitrage
• Advertising a new product in a segmented market

Cites work

• scientific article; zbMATH DE number 3992265 (Why is no real title available?)
• A communication mix for an event planning: a linear quadratic approach
• A new product growth for model consumer durables
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Dynamic price models for new-product planning
• New product advertising in dynamic oligopolies
• Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve
• Optimal advertising policy with the contagion model
• Technical Note—Some Explanatory Remarks on the Optimal Control of the Vidale-Wolfe Advertising Model

Cited in

(13)

• Direct marketing of an event under hazards of customer saturation and forgetting
• Optimal pricing and advertising policies for an entertainment event
• Advertising and production of a seasonal good for a heterogeneous market
• Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction
• Recent developments in dynamic advertising research
• Advertising events in a competitive framework
• Communication and advertising: a stochastic approach
• Promoting assets selling through advertisement channels
• Optimal versus satisfactory decision making: a case study of sales with a target
• Optimal dynamic advertising policies and equilibria
• A communication mix for an event planning: a linear quadratic approach
• On pure-strategy Nash equilibria in a duopolistic market share model
• An analytical model of the relationship between product quality and advertising

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