Loyal customer bases as innovation disincentives for duopolistic firms using strategic signaling and Bayesian analysis
DOI10.1007/S10479-016-2114-7zbMATH Open1406.91247OpenAlexW2253181232MaRDI QIDQ512964FDOQ512964
F. J. Santos-Arteaga, Debora Di Caprio, Madjid Tavana
Publication date: 3 March 2017
Published in: Annals of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10479-016-2114-7
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customer loyaltymulti-attribute sequential searchproduct introductionstrategic signalingtechnological evolution
Production theory, theory of the firm (91B38) Consumer behavior, demand theory (91B42) Signaling and communication in game theory (91A28) Special types of economic markets (including Cournot, Bertrand) (91B54)
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- Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market
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