Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption (Q418088)
From MaRDI portal
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption |
scientific article |
Statements
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption (English)
0 references
14 May 2012
0 references
marketing
0 references
advertising
0 references
new subscriber services
0 references
optimal control theory
0 references
regression
0 references
service cost learning
0 references
0 references