Complex dynamics of the generic and brand advertising strategies in duopoly

DOI10.1016/J.CHAOS.2006.06.054MaRDI QIDQ2470588zbMATH OpenOpenAlexFDO

Authors Jie Qi, Yongsheng Ding, Liang Chen

Publication date 14 February 2008

Published in Chaos, Solitons and Fractals (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.chaos.2006.06.054

Mathematics Subject Classification ID

Strange attractors, chaotic dynamics of systems with hyperbolic behavior (37D45) Differential games (aspects of game theory) (91A23)

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Cites work

• scientific article; zbMATH DE number 1233801 (Why is no real title available?)
• An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
• Differential game models of advertising competition
• Dynamic Optimal Control Models in Advertising: Recent Developments

Cited in

(12)

• Dynamics of an advertising competition model with sales promotion
• A chaotic model for advertising diffusion problem with competition
• Complex dynamics analysis for a duopoly advertising model with nonlinear cost
• Dynamic evolution, synchronization and multistability in an advertising game model with homogeneous products and spillover effect
• Advertising Competition in a Dynamic Oligopoly with Multiple Brands
• Dynamical analysis of a nonlinear competitive model with generic and brand advertising efforts
• Dynamics of duopoly models with undecided clients under decentralized affine feedback advertising policies
• Closed-Loop Advertising Strategies in a Duopoly
• Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
• Dynamics of a nonlinear differential advertising model with single parameter sales promotion strategy
• A nonlinear Cournot duopoly with advertising
• Brand and generic advertising strategies in a dynamic monopoly with two brands

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