Complex dynamics of the generic and brand advertising strategies in duopoly

DOI10.1016/J.CHAOS.2006.06.054zbMATH Open1151.91361OpenAlexW2005365898MaRDI QIDQ2470588FDOQ2470588

Authors: Jie Qi, Yongsheng Ding, Liang Chen 

Publication date: 14 February 2008

Published in: Chaos, Solitons and Fractals (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.chaos.2006.06.054

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Mathematics Subject Classification ID

Strange attractors, chaotic dynamics of systems with hyperbolic behavior (37D45) Differential games (aspects of game theory) (91A23)

Cites Work

• Title not available (Why is that?)
• Dynamic Optimal Control Models in Advertising: Recent Developments
• An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
• Differential game models of advertising competition

Cited In (12)

• A chaotic model for advertising diffusion problem with competition
• Dynamics of an advertising competition model with sales promotion
• Complex dynamics analysis for a duopoly advertising model with nonlinear cost
• Dynamic evolution, synchronization and multistability in an advertising game model with homogeneous products and spillover effect
• Advertising Competition in a Dynamic Oligopoly with Multiple Brands
• Dynamical analysis of a nonlinear competitive model with generic and brand advertising efforts
• Closed-Loop Advertising Strategies in a Duopoly
• Dynamics of duopoly models with undecided clients under decentralized affine feedback advertising policies
• Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
• Dynamics of a nonlinear differential advertising model with single parameter sales promotion strategy
• A nonlinear Cournot duopoly with advertising
• Brand and generic advertising strategies in a dynamic monopoly with two brands

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