A Differential Games Solution to a Logarithmic Advertising Model
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Publication:3936491
DOI10.2307/2581661zbMath0478.90042OpenAlexW4237854796MaRDI QIDQ3936491
Publication date: 1982
Published in: The Journal of the Operational Research Society (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.2307/2581661
discountingtheory of the firmduopolyNash optimal open-loop advertising strategieslogarithmic excess-advertising model
Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Operations research and management science (90B99)
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