Optimal acquisition and retention strategies in a duopoly model of competition

DOI10.1016/j.ejor.2019.09.044zbMath1430.90357OpenAlexW2977143675WikidataQ127217476 ScholiaQ127217476MaRDI QIDQ2282561

Shuhua Chang, Zhaowei Zhang, Yan Dong, Xin Yu Wang

Publication date: 8 January 2020

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2019.09.044

zbMATH Keywords

OR in marketingcompetitive strategydynamic duopolycustomer relationship marketing

Mathematics Subject Classification ID

Special types of economic markets (including Cournot, Bertrand) (91B54) Marketing, advertising (90B60)

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