scientific article; zbMATH DE number 1479855

MaRDI QIDQ4490819zbMATH OpenFDO

Authors Helen Yu. Bagina, S. V. Kruglikov

Publication date 23 July 2000

zbMATH Keywords

mathematical modelingoptimal poster allocation

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Recommendations

• A mathematical programming study of advertising allocation problem.
• Efficient advert assignment
• Approximating the advertisement placement problem
• scientific article; zbMATH DE number 2086937
• The ad types problem
• Advertising decisions in a vertical distribution channel
• Optimal advertisement allocation for product promotion on television channels
• scientific article; zbMATH DE number 1944109
• Maximizing revenue with allocation of multiple advertisements on a Web banner

Cited in

(3)

• Optimization of planning an advertising campaign of goods and services.
• A mathematical programming study of advertising allocation problem.
• Estimating effectiveness of the outdoor advertising with the use of transport model

This page was built for publication:

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4490819)