Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?

DOI10.1007/s10287-020-00383-4OpenAlexW3118805546MaRDI QIDQ2033712

Saeed Zolfaghari, Amirhossein Bazargan, Salma Karray

Publication date: 17 June 2021

Published in: Computational Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10287-020-00383-4

zbMATH Keywords

game theorymultinomial logit modelloyalty programsbuying behaviorredemption policy

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

• The structure of random utility models
• `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis
• Maximizing profit of a food retailing chain by targeting and promoting valuable customers using loyalty card and scanner data

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