Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?

DOI10.1007/S10287-020-00383-4MaRDI QIDQ2033712zbMATH OpenOpenAlexFDO

Authors Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari

Publication date 17 June 2021

Published in Computational Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10287-020-00383-4

zbMATH Keywords

buying behaviorgame theoryloyalty programsmultinomial logit modelredemption policy

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

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Cites work

• `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis
• Maximizing profit of a food retailing chain by targeting and promoting valuable customers using loyalty card and scanner data
• The structure of random utility models

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