Design of an optimal frequency reward program in the face of competition

DOI10.1007/978-3-319-71924-5_16MaRDI QIDQ4614072zbMATH OpenOpenAlexFDO

Authors Arpit Goel, Nolan Skochdopole

Publication date 30 January 2019

Published in Web and Internet Economics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-319-71924-5_16

zbMATH Keywords

competitive duopolymyopic and strategic customersreward program

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Special types of economic markets (including Cournot, Bertrand) (91B54)

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• `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis

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