Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments? (Q2033712)
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scientific article; zbMATH DE number 7360556
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| English | Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments? |
scientific article; zbMATH DE number 7360556 |
Statements
Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments? (English)
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17 June 2021
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buying behavior
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loyalty programs
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redemption policy
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game theory
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multinomial logit model
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0.75274044
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0.7348405
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0.7124452
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0.6989872
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