Impact of loyalty program investment on firm performance: seasonal products with strategic customers

DOI10.1016/J.EJOR.2021.09.046MaRDI QIDQ2077931zbMATH OpenOpenAlexFDO

Authors Yanyan Li

Publication date 23 February 2022

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2021.09.046

zbMATH Keywords

loyalty programnewsvendorOR in marketingreward investmentstrategic customer

Mathematics Subject Classification ID

Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42)

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Cites work

• `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis
• Contingent preannounced pricing policies with strategic consumers
• Dynamic pricing when consumers are strategic: analysis of posted and contingent pricing schemes
• High price or low price? An experimental study on a markdown pricing policy
• Joint pricing and inventory management with strategic customers
• Lead-time quotations in unobservable make-to-order systems with strategic customers: risk aversion, load control and profit maximization
• Price and quality-based competition and channel structure with consumer loyalty
• Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers
• Strategic capacity rationing to induce early purchases
• Strategic customer behavior, commitment, and supply chain performance

Cited in

(10)

• The effects of customer value on loyalty and profits in a dynamic competitive market
• `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis
• Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?
• How do loyalty programs affect goodwill? An optimal control approach
• The impact of loyalty and promotion effects on retention rate
• Understanding the effects of loyalty program relational benefits, emotion elicitation, and self-disclosure on long-term customer relationship
• <scp>Customer‐centric</scp> category selection for mobile and print promotions in loyalty reward programs
• Trade-in operations under retail competition: effects of brand loyalty
• Dynamic pricing and quick response of a retailer in the presence of strategic consumers: a distributionally robust optimization approach
• Quick response under strategic consumers with high-price and stockout regrets

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