scientific article; zbMATH DE number 7647893

MaRDI QIDQ5876240zbMATH OpenFDO

Authors Hiroki Yamada

Publication date 31 January 2023

zbMATH Keywords

Bayesian hierarchical modelloyalty variablemarketingMarkov chain Monte CarloTobit modelvariable selection

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

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(7)

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