Understanding the effects of loyalty program relational benefits, emotion elicitation, and self-disclosure on long-term customer relationship

DOI10.6186/IJIMS.202109_32(3).0004zbMATH Open1486.90116MaRDI QIDQ5861685FDOQ5861685

Authors: Hsin Hsin Chang, You-Hung Lin, Yu-Yu Lu, R. C. Chang 

Publication date: 2 March 2022

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zbMATH Keywords

self-disclosureemotional attachmentjoint loyalty programlong-term customer relationshiprelational benefits

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited In (4)

• Title not available (Why is that?)
• Impact of loyalty program investment on firm performance: seasonal products with strategic customers
• Empirical research on the impact of brand awareness on brand loyalty: the mediating role of brand image
• Empirical test of customer psychological perception on relationship benefits with customer participation

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