Understanding the effects of loyalty program relational benefits, emotion elicitation, and self-disclosure on long-term customer relationship

DOI10.6186/IJIMS.202109_32(3).0004MaRDI QIDQ5861685zbMATHFDO

Authors Hsin Hsin Chang, You-Hung Lin, Yu-Yu Lu, R. C. Chang

Publication date 2 March 2022

zbMATH Keywords

self-disclosureemotional attachmentjoint loyalty programlong-term customer relationshiprelational benefits

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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