Understanding the effects of loyalty program relational benefits, emotion elicitation, and self-disclosure on long-term customer relationship (Q5861685)
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scientific article; zbMATH DE number 7482881
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| English | Understanding the effects of loyalty program relational benefits, emotion elicitation, and self-disclosure on long-term customer relationship |
scientific article; zbMATH DE number 7482881 |
Statements
2 March 2022
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joint loyalty program
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relational benefits
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emotional attachment
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self-disclosure
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long-term customer relationship
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0.7136887311935425
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0.6701131463050842
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0.6416638493537903
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