Empirical test of customer psychological perception on relationship benefits with customer participation

zbMATH Open1313.91138MaRDI QIDQ5497972FDOQ5497972

Authors: Mingli Zhang, Shuxia Ren 

Publication date: 11 February 2015

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zbMATH Keywords

consumption emotionscustomer participationperceived controlpsychological contractrelationship benefits

Mathematics Subject Classification ID

Cognitive psychology (91E10) Consumer behavior, demand theory (91B42)

Cited In (5)

• The relationship between service quality, customer satisfaction and customer loyalty: a study on the management consulting industry
• Linking the individual forgetting context with customer capital from a seller's perspective
• The impact of media reputation on customers behavioral intention -- the contextual stepwise approach
• Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university
• Understanding the effects of loyalty program relational benefits, emotion elicitation, and self-disclosure on long-term customer relationship

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