Empirical test of customer psychological perception on relationship benefits with customer participation

MaRDI QIDQ5497972zbMATH OpenFDO

Authors Mingli Zhang, Shuxia Ren

Publication date 11 February 2015

zbMATH Keywords

consumption emotionscustomer participationperceived controlpsychological contractrelationship benefits

Mathematics Subject Classification ID

Cognitive psychology (91E10) Consumer behavior, demand theory (91B42)

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