A Learning Approach for Interactive Marketing to a Customer Segment

DOI10.1287/OPRE.1070.0427MaRDI QIDQ3392140zbMATH OpenOpenAlexFDO

Authors Adam J. Mersereau, Dimitris Bertsimas

Publication date 13 August 2009

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.1070.0427

Mathematics Subject Classification ID

Marketing, advertising (90B60) Dynamic programming (90C39)

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Cited in

(17)

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• Decomposing risk in an exploitation-exploration problem with endogenous termination time
• Dynamic pricing and inventory control: robust vs. stochastic uncertainty models---a computational study
• Batched bandit problems
• Response-adaptive designs for clinical trials: simultaneous learning from multiple patients
• Indexability of bandit problems with response delays
• scientific article; zbMATH DE number 2040785 (Why is no real title available?)
• The valuator's curse: decision analysis of overvaluation and disappointment in acquisition
• Dynamic programs with shared resources and signals: dynamic fluid policies and asymptotic optimality
• Dynamic learning and decision making via basis weight vectors
• Nonstationary bandits with habituation and recovery dynamics
• An Approximation Approach for Response-Adaptive Clinical Trial Design
• Improvements and generalizations of stochastic knapsack and Markovian bandits approximation algorithms
• Rough Sets and Current Trends in Computing
• Optimizing sequential decision-making under risk: strategic allocation with switching penalties
• Statistical inference for online decision making with Lasso loss function: in a contextual multi-armed bandit setting

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