Machine learning in an auction environment

MaRDI QIDQ2953616zbMATH OpenFDO

Authors Patrick Hummel, R. Preston McAfee

Publication date 5 January 2017

Full work available at URL http://jmlr.csail.mit.edu/papers/v17/15-109.html

zbMATH Keywords

auctionsexplore/exploitmachine learningonline advertising

Mathematics Subject Classification ID

Learning and adaptive systems in artificial intelligence (68T05) Marketing, advertising (90B60) Auctions, bargaining, bidding and selling, and other market models (91B26)

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(3)

• A Learning Approach for Interactive Marketing to a Customer Segment
• Reinforcement learning behaviors in sponsored search
• Response prediction for low-regret agents

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