Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences (Q1928210)

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scientific article; zbMATH DE number 6121266
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    Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
    scientific article; zbMATH DE number 6121266

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      Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences (English)
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      2 January 2013
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      customer relationship management
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      churn analysis
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      retailing
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