Online customer identification based on Bayesian model of interpurchase times and recency
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Publication:5402769
DOI10.1080/00207720802011274zbMath1283.93295MaRDI QIDQ5402769
Publication date: 17 March 2014
Published in: International Journal of Systems Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/00207720802011274
Markov chain Monte Carlo method; finite mixture model; hierarchical Bayes; behavioural relationship strength; heterogeneity across customers
60J10: Markov chains (discrete-time Markov processes on discrete state spaces)
93E12: Identification in stochastic control theory
68M11: Internet topics
Uses Software
Cites Work
- Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting
- Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior
- Customer attrition analysis for financial services using proportional hazard models
- Markov chains for exploring posterior distributions. (With discussion)
- Sampling-Based Approaches to Calculating Marginal Densities