Online customer identification based on Bayesian model of interpurchase times and recency (Q5402769)
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scientific article; zbMATH DE number 6270504
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| English | Online customer identification based on Bayesian model of interpurchase times and recency |
scientific article; zbMATH DE number 6270504 |
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Online customer identification based on Bayesian model of interpurchase times and recency (English)
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17 March 2014
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hierarchical Bayes
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finite mixture model
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heterogeneity across customers
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behavioural relationship strength
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Markov chain Monte Carlo method
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0.6910799145698547
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0.6887484788894653
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0.6871117949485779
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