Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits (Q319751)
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scientific article; zbMATH DE number 6633658
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| English | Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits |
scientific article; zbMATH DE number 6633658 |
Statements
Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits (English)
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6 October 2016
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forecasting
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sales response modeling
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heterogeneity
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functional flexibility
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expected profits
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