AN OPTIMAL CURTAILMENT STRATEGY FOR CATALOG DELIVERY IN DIRECT MAIL

DOI10.15807/JORSJ.38.355zbMATH Open0862.90100OpenAlexW2164954292MaRDI QIDQ4331893FDOQ4331893

Authors: Hiroaki Sandoh 

Publication date: 13 February 1997

Published in: Journal of the Operations Research Society of Japan (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.15807/jorsj.38.355

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zbMATH Keywords

catalog deliverydirect mailoptimal curtailment strategy

Mathematics Subject Classification ID

Case-oriented studies in operations research (90B90)

Cited In (3)

• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
• Allocation of catalogs to collective customers based on semiparametric response models
• Determining the optimal direct mailing frequency

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