AN OPTIMAL CURTAILMENT STRATEGY FOR CATALOG DELIVERY IN DIRECT MAIL

DOI10.15807/JORSJ.38.355MaRDI QIDQ4331893zbMATH OpenOpenAlexFDO

Authors Hiroaki Sandoh

Publication date 13 February 1997

Published in Journal of the Operations Research Society of Japan (Search for Journal in Brave)

Full work available at URL https://doi.org/10.15807/jorsj.38.355

zbMATH Keywords

catalog deliverydirect mailoptimal curtailment strategy

Mathematics Subject Classification ID

Case-oriented studies in operations research (90B90)

Recommendations

• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
• Mailing Decisions in the Catalog Sales Industry
• Determining the optimal direct mailing frequency
• Allocation of catalogs to collective customers based on semiparametric response models

Cited in

(3)

• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
• Allocation of catalogs to collective customers based on semiparametric response models
• Determining the optimal direct mailing frequency

This page was built for publication: AN OPTIMAL CURTAILMENT STRATEGY FOR CATALOG DELIVERY IN DIRECT MAIL

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4331893)