Determining the optimal direct mailing frequency

DOI10.1016/S0377-2217(03)00349-7zbMATH Open1066.90059MaRDI QIDQ1827656FDOQ1827656

Authors: Nanda Piersma, Jedid-Jah Jonker 

Publication date: 6 August 2004

Published in: European Journal of Operational Research (Search for Journal in Brave)

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zbMATH Keywords

Stochastic dynamic programmingDirect marketing

Mathematics Subject Classification ID

Dynamic programming (90C39) Stochastic programming (90C15) Marketing, advertising (90B60)

Cites Work

• Title not available (Why is that?)
• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
• Mailing Decisions in the Catalog Sales Industry

Cited In (8)

• Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
• Direct marketing of an event under hazards of customer saturation and forgetting
• Narrowcasting of wireless advertising in malls
• Investigating the effects of mailing variables and endogeneity on mailing decisions
• A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
• Competing for consumer's attention
• Quantitative models for direct marketing: A review from systems perspective

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