Determining the optimal direct mailing frequency

DOI10.1016/S0377-2217(03)00349-7MaRDI QIDQ1827656zbMATH OpenFDO

Authors Nanda Piersma, Jedid-Jah Jonker

Publication date 6 August 2004

Published in European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

Stochastic dynamic programmingDirect marketing

Mathematics Subject Classification ID

Dynamic programming (90C39) Stochastic programming (90C15) Marketing, advertising (90B60)

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• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
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Cites work

• scientific article; zbMATH DE number 3906232 (Why is no real title available?)
• Mailing Decisions in the Catalog Sales Industry
• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models

Cited in

(8)

• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
• Direct marketing of an event under hazards of customer saturation and forgetting
• Quantitative models for direct marketing: A review from systems perspective
• Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
• Narrowcasting of wireless advertising in malls
• Investigating the effects of mailing variables and endogeneity on mailing decisions
• A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
• Competing for consumer's attention

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