Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers

DOI10.1111/ITOR.13361MaRDI QIDQ6659835FDOQ6659835

Jinxing Xie, Bin Liu, Feimin Zhong

Publication date: 9 January 2025

Published in: International Transactions in Operational Research (Search for Journal in Brave)

zbMATH Keywords

game theorycooperative advertisingmarketing-operations interfacedistribution channelaccrual rate

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Cites Work

• A survey of game-theoretic models of cooperative advertising
• Cooperative advertising models in supply chain management: a review
• Cooperative advertising with accrual rate in a dynamic supply chain
• Probabilistic insurance
• Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store
• Dynamic cooperative advertising under manufacturer and retailer level competition
• Vendor management inventory with consignment contracts and the benefits of cooperative advertising
• Cooperative advertising programs: are accrual constraints necessary?
• Effects of accrual rates in cooperative advertising programs for channel members with risk preferences

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