Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers (Q6659835)
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scientific article; zbMATH DE number 7964272
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers |
scientific article; zbMATH DE number 7964272 |
Statements
Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers (English)
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9 January 2025
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distribution channel
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cooperative advertising
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accrual rate
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game theory
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marketing-operations interface
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