scientific article; zbMATH DE number 4012307

MaRDI QIDQ3762067zbMATH OpenFDO

Authors Raymond W. Rishel

Publication date 1985

zbMATH Keywords

open loop controlspartially observed advertising model

Mathematics Subject Classification ID

Operations research and management science (90B99) Differential games (aspects of game theory) (91A23) Applications of game theory (91A80)

Cited in

(3)

• Recent developments in dynamic advertising research
• Stochastic optimal budget decision for advertising considering uncertain sales responses
• An inventory model with reliability in an imperfect production process

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