scientific article; zbMATH DE number 4012307

zbMATH Open0623.90046MaRDI QIDQ3762067FDOQ3762067

Authors: Raymond W. Rishel 

Publication date: 1985

Title of this publication is not available (Why is that?)

zbMATH Keywords

open loop controlspartially observed advertising model

Mathematics Subject Classification ID

Applications of game theory (91A80) Differential games (aspects of game theory) (91A23) Operations research and management science (90B99)

Cited In (3)

• An inventory model with reliability in an imperfect production process
• Recent developments in dynamic advertising research
• Stochastic optimal budget decision for advertising considering uncertain sales responses

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