FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY
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Publication:3560045
DOI10.1142/S0219622010003828zbMATH Open1186.90066MaRDI QIDQ3560045FDOQ3560045
Authors: Chin-Tsai Lin, Chuan Lee, Cheng-Shiung Wu 
Publication date: 19 May 2010
Published in: International Journal of Information Technology & Decision Making (Search for Journal in Brave)
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marketing strategymultiple criteria decision making (MCDM)fuzzy analytic hierarchy process (AHP)marketing resources and capabilitiesresources-based view (RBV)
Cites Work
- Fuzzy sets
- Title not available (Why is that?)
- Fuzzy hierarchical analysis
- Applications of the extent analysis method on fuzzy AHP
- Duality in fuzzy multi-criteria and multi-constraint level linear programming: A parametric approach
- Duality of fuzzy \(MC^ 2\) linear programming: A constructive approach
- A fuzzy programming approach for solving a multiple criteria and multiple constraint level linear programming problem
Cited In (10)
- Railway marketing strategy management using fuzzy multiple criteria decision making
- MEMBERSHIP-VALUE-BASED HOMOGENIZATION FOR A DESCRIPTIVE MULTIFACTOR MULTIVARIATE DATA ANALYSIS: EXAMPLE FEATURING QUANTITATIVE AND QUALITATIVE TIME VARIABLES IN CAR DRIVING
- Target market selection based on market segment evaluation: a multiple attribute decision making approach
- The uncertain generalized OWA operator and its application to financial decision making
- Dynamic optimal budget allocation for integrated marketing considering persistence
- The primitive cognitive network process: comparisons with the analytic hierarchy process
- Improving purchasing behavior predictions by data augmentation with situational variables
- An interactive sorting approach based on the assignment examples of multiple decision makers with different priorities
- Signed distanced-based TOPSIS method for multiple criteria decision analysis based on generalized interval-valued fuzzy numbers
- Does group discussion lead to better informed and more strategic market entry decisions?
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