FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY
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Publication:3560045
DOI10.1142/S0219622010003828zbMath1186.90066MaRDI QIDQ3560045
Chin-Tsai Lin, Cheng-Shiung Wu, Chuan Lee
Publication date: 19 May 2010
Published in: International Journal of Information Technology & Decision Making (Search for Journal in Brave)
marketing strategy; multiple criteria decision making (MCDM); fuzzy analytic hierarchy process (AHP); marketing resources and capabilities; resources-based view (RBV)
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