FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY

DOI10.1142/S0219622010003828zbMath1186.90066MaRDI QIDQ3560045

Chin-Tsai Lin, Cheng-Shiung Wu, Chuan Lee

Publication date: 19 May 2010

Published in: International Journal of Information Technology & Decision Making (Search for Journal in Brave)

zbMATH Keywords

marketing strategymultiple criteria decision making (MCDM)fuzzy analytic hierarchy process (AHP)marketing resources and capabilitiesresources-based view (RBV)

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Related Items (7)

DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE ⋮ SIGNED DISTANCED-BASED TOPSIS METHOD FOR MULTIPLE CRITERIA DECISION ANALYSIS BASED ON GENERALIZED INTERVAL-VALUED FUZZY NUMBERS ⋮ THE PRIMITIVE COGNITIVE NETWORK PROCESS: COMPARISONS WITH THE ANALYTIC HIERARCHY PROCESS ⋮ THE UNCERTAIN GENERALIZED OWA OPERATOR AND ITS APPLICATION TO FINANCIAL DECISION MAKING ⋮ An interactive sorting approach based on the assignment examples of multiple decision makers with different priorities ⋮ IMPROVING PURCHASING BEHAVIOR PREDICTIONS BY DATA AUGMENTATION WITH SITUATIONAL VARIABLES ⋮ MEMBERSHIP-VALUE-BASED HOMOGENIZATION FOR A DESCRIPTIVE MULTIFACTOR MULTIVARIATE DATA ANALYSIS: EXAMPLE FEATURING QUANTITATIVE AND QUALITATIVE TIME VARIABLES IN CAR DRIVING

Cites Work

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• Fuzzy hierarchical analysis
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• Duality in fuzzy multi-criteria and multi-constraint level linear programming: A parametric approach
• Duality of fuzzy \(MC^ 2\) linear programming: A constructive approach
• A fuzzy programming approach for solving a multiple criteria and multiple constraint level linear programming problem
• Fuzzy sets

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