FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY

DOI10.1142/S0219622010003828MaRDI QIDQ3560045zbMATH OpenFDO

Authors Chin-Tsai Lin, Chuan Lee, Cheng-Shiung Wu

Publication date 19 May 2010

Published in International Journal of Information Technology & Decision Making (Search for Journal in Brave)

zbMATH Keywords

marketing strategymultiple criteria decision making (MCDM)fuzzy analytic hierarchy process (AHP)marketing resources and capabilitiesresources-based view (RBV)

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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Cites work

• scientific article; zbMATH DE number 3943488 (Why is no real title available?)
• A fuzzy programming approach for solving a multiple criteria and multiple constraint level linear programming problem
• Applications of the extent analysis method on fuzzy AHP
• Duality in fuzzy multi-criteria and multi-constraint level linear programming: A parametric approach
• Duality of fuzzy \(MC^ 2\) linear programming: A constructive approach
• Fuzzy hierarchical analysis
• Fuzzy sets

Cited in

(10)

• Railway marketing strategy management using fuzzy multiple criteria decision making
• Improving purchasing behavior predictions by data augmentation with situational variables
• An interactive sorting approach based on the assignment examples of multiple decision makers with different priorities
• Signed distanced-based TOPSIS method for multiple criteria decision analysis based on generalized interval-valued fuzzy numbers
• Does group discussion lead to better informed and more strategic market entry decisions?
• The primitive cognitive network process: comparisons with the analytic hierarchy process
• Target market selection based on market segment evaluation: a multiple attribute decision making approach
• MEMBERSHIP-VALUE-BASED HOMOGENIZATION FOR A DESCRIPTIVE MULTIFACTOR MULTIVARIATE DATA ANALYSIS: EXAMPLE FEATURING QUANTITATIVE AND QUALITATIVE TIME VARIABLES IN CAR DRIVING
• Dynamic optimal budget allocation for integrated marketing considering persistence
• The uncertain generalized OWA operator and its application to financial decision making

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