A weapon-target assignment approach to media allocation

DOI10.1016/j.amc.2005.08.041zbMath1098.90528OpenAlexW2065269360MaRDI QIDQ2493705

Eyüp Çetin, Seda Tolun Esen

Publication date: 16 June 2006

Published in: Applied Mathematics and Computation (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.amc.2005.08.041

zbMATH Keywords

integer nonlinear programmingbudget allocationmilitary operations researchspreadsheet modelingadvertising campaignmedia modeling

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Theory of organizations, manpower planning in operations research (90B70)

Related Items (9)

Multi-criteria media mix decision model for advertising a single product with segment specific and mass media ⋮ Handling organ motion in radiotherapy of cancer via Markov chains ⋮ Weapon-target assignment problem: exact and approximate solution algorithms ⋮ A Lagrange relaxation method for solving weapon-target assignment problem ⋮ Influence modeling: mathematical programming representations of persuasion under either risk or uncertainty ⋮ Cooperative target allocation for air-sea heterogeneous unmanned vehicles against saturation attacks ⋮ A mathematical immunochemoradiotherapy model: a multiobjective approach ⋮ The weapon-target assignment problem ⋮ Multi-period media planning for multi-products incorporating segment specific and mass media

Uses Software

• Excel

Cites Work

• Unnamed Item
• Dynamic promotional budgeting and media allocation
• Media Scheduling: A Stochastic Dynamic Model Approach
• An approach to planning an advertising campaign of goods and services

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