A weapon-target assignment approach to media allocation (Q2493705)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A weapon-target assignment approach to media allocation |
scientific article |
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A weapon-target assignment approach to media allocation (English)
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16 June 2006
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media modeling
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advertising campaign
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budget allocation
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integer nonlinear programming
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spreadsheet modeling
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military operations research
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