A mathematical programming study of advertising allocation problem. (Q1417009)
From MaRDI portal
!
This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use the normal view instead:
scientific article; zbMATH DE number 2019674
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | A mathematical programming study of advertising allocation problem. |
scientific article; zbMATH DE number 2019674 |
Statements
A mathematical programming study of advertising allocation problem. (English)
0 references
18 December 2003
0 references
Integer programming
0 references
Allocation problem
0 references
People meter system
0 references
TV-rating
0 references
Advertising
0 references
0.851884663105011
0 references
0.8351738452911377
0 references
0.8293138146400452
0 references
0.8137494325637817
0 references
