A linear programming approach for determining optimal advertising policy (Q3379072)
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scientific article; zbMATH DE number 5017603
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | A linear programming approach for determining optimal advertising policy |
scientific article; zbMATH DE number 5017603 |
Statements
A linear programming approach for determining optimal advertising policy (English)
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6 April 2006
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advertising model
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advertising wear out phenomenon
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pulsation advertising policy
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linear programming
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0.8070509433746338
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0.8056426048278809
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0.7966042757034302
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0.782791793346405
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