A linear programming approach for determining optimal advertising policy (Q3379072)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: A linear programming approach for determining optimal advertising policy |
scientific article; zbMATH DE number 5017603
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | A linear programming approach for determining optimal advertising policy |
scientific article; zbMATH DE number 5017603 |
Statements
A linear programming approach for determining optimal advertising policy (English)
0 references
6 April 2006
0 references
advertising model
0 references
advertising wear out phenomenon
0 references
pulsation advertising policy
0 references
linear programming
0 references
0.8070509433746338
0 references
0.8056426048278809
0 references
0.7966042757034302
0 references
0.782791793346405
0 references
