Multi-product dynamic advertisement planning in a segmented market (Q4987688)
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scientific article; zbMATH DE number 7342957
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Multi-product dynamic advertisement planning in a segmented market |
scientific article; zbMATH DE number 7342957 |
Statements
Multi-product dynamic advertisement planning in a segmented market (English)
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3 May 2021
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media planning
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segmented market
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multiple products
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cross-product effect
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retention factor
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dynamic model
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0.8930078
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0.8799117
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0.8665109
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0.85844404
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0.8575336
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0.8520102
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0.84547263
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0.8440286
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