Multi-product dynamic advertisement planning in a segmented market (Q4987688)
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scientific article; zbMATH DE number 7342957
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Multi-product dynamic advertisement planning in a segmented market |
scientific article; zbMATH DE number 7342957 |
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Multi-product dynamic advertisement planning in a segmented market (English)
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3 May 2021
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media planning
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segmented market
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multiple products
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cross-product effect
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retention factor
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dynamic model
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