An application of approximate dynamic programming in multi-period multi-product advertising budgeting (Q2083404)
From MaRDI portal
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | An application of approximate dynamic programming in multi-period multi-product advertising budgeting |
scientific article |
Statements
An application of approximate dynamic programming in multi-period multi-product advertising budgeting (English)
0 references
10 October 2022
0 references
dynamic programming
0 references
marketing
0 references
advertising budgeting
0 references
multi-period multi-product
0 references
0 references
0 references
0 references
0 references
0 references
0 references