Revenue maximization for multiple advertisements placement on a web banner using a pixel-price model

DOI10.1007/S10479-024-05920-XMaRDI QIDQ6573359FDO

Authors Edmar Langendoen, Flavius Frasincar, Mark Riezebos, Vladyslav Matsiiako, David Boekestijn

Publication date 16 July 2024

Published in Annals of Operations Research (Search for Journal in Brave)

zbMATH Keywords

heuristicsrevenue managementpixel advertisementtwo-dimensional knapsack problemlocation-based price model

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Combinatorial optimization (90C27)

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Cites work

• A GRASP algorithm for constrained two-dimensional non-guillotine cutting problems
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• A typology of cutting and packing problems
• An Exact Two-Dimensional Non-Guillotine Cutting Tree Search Procedure
• An exact algorithm for general, orthogonal, two-dimensional knapsack problems
• An improved typology of cutting and packing problems
• Dynamic bidding strategies in search-based advertising
• Exact solution of bin-packing problems using column generation and branch-and-bound
• Greedy randomized adaptive search procedures
• Heuristic approaches for the two- and three-dimensional knapsack packing problem
• Integer linear programming models for 2-staged two-dimensional knapsack problems
• Maximizing revenue with allocation of multiple advertisements on a Web banner
• On the two-dimensional knapsack problem
• Reducibility among combinatorial problems
• Scheduling advertisements on a web page to maximize revenue
• Scheduling banner advertisements on the web

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