Revenue maximization for multiple advertisements placement on a web banner using a pixel-price model

DOI10.1007/S10479-024-05920-XMaRDI QIDQ6573359FDOQ6573359

Authors: Edmar Langendoen, Flavius Frasincar, Mark Riezebos, Vladyslav Matsiiako, David Boekestijn 

Publication date: 16 July 2024

Published in: Annals of Operations Research (Search for Journal in Brave)

Recommendations

• Maximizing revenue with allocation of multiple advertisements on a Web banner
• Approximating the advertisement placement problem
• Scheduling banner advertisements on the web
• scientific article; zbMATH DE number 2086937
• Scheduling advertisements on a web page to maximize revenue

zbMATH Keywords

heuristicsrevenue managementpixel advertisementtwo-dimensional knapsack problemlocation-based price model

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Combinatorial optimization (90C27)

Cites Work

• A GRASP algorithm for constrained two-dimensional non-guillotine cutting problems
• A GRASP algorithm for flexible job-shop scheduling with maintenance constraints
• A genetic algorithm for the two-dimensional knapsack problem with rectangular pieces
• A goal programming model for selection and scheduling of advertisements on online news media
• A tabu search algorithm for a two-dimensional non-guillotine cutting problem
• A typology of cutting and packing problems
• An Exact Two-Dimensional Non-Guillotine Cutting Tree Search Procedure
• An exact algorithm for general, orthogonal, two-dimensional knapsack problems
• An improved typology of cutting and packing problems
• Dynamic bidding strategies in search-based advertising
• Exact solution of bin-packing problems using column generation and branch-and-bound
• Greedy randomized adaptive search procedures
• Heuristic approaches for the two- and three-dimensional knapsack packing problem
• Integer linear programming models for 2-staged two-dimensional knapsack problems
• Maximizing revenue with allocation of multiple advertisements on a Web banner
• On the two-dimensional knapsack problem
• Reducibility among combinatorial problems
• Scheduling advertisements on a web page to maximize revenue
• Scheduling banner advertisements on the web

This page was built for publication: Revenue maximization for multiple advertisements placement on a web banner using a pixel-price model

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q6573359)