Coordination of advertising in supply chain management with cooperating manufacturer and retailers (Q4909096): Difference between revisions
From MaRDI portal
Added link to MaRDI item. |
Set OpenAlex properties. |
||
| (One intermediate revision by one other user not shown) | |||
| Property / MaRDI profile type | |||
| Property / MaRDI profile type: MaRDI publication profile / rank | |||
Normal rank | |||
| Property / full work available at URL | |||
| Property / full work available at URL: https://doi.org/10.1093/imaman/dpr022 / rank | |||
Normal rank | |||
| Property / OpenAlex ID | |||
| Property / OpenAlex ID: W2168240366 / rank | |||
Normal rank | |||
Latest revision as of 01:34, 20 March 2024
scientific article; zbMATH DE number 6143476
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Coordination of advertising in supply chain management with cooperating manufacturer and retailers |
scientific article; zbMATH DE number 6143476 |
Statements
Coordination of advertising in supply chain management with cooperating manufacturer and retailers (English)
0 references
12 March 2013
0 references
supply chain management
0 references
co-op advertising
0 references
game theory
0 references
cooperative games
0 references
Nash equilibrium
0 references
