Changing market conditions and advertising strategies: theory and evidence (Q3157640): Difference between revisions

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Latest revision as of 02:15, 20 March 2024

scientific article
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Changing market conditions and advertising strategies: theory and evidence
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    Changing market conditions and advertising strategies: theory and evidence (English)
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    19 January 2005
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    advertising
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    econometrics
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    game theory
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    marketing
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