Marketing-production coordination in channels of distribution (Q1584830): Difference between revisions

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Latest revision as of 17:12, 30 May 2024

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Marketing-production coordination in channels of distribution
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    Marketing-production coordination in channels of distribution (English)
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    5 November 2000
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    marketing-production interface
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    centralized/decentralized decision-making
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    Stackelberg model
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    industrial channel of distribution
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