Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount (Q2566046): Difference between revisions

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Property / full work available at URL: https://doi.org/10.1016/j.ejor.2004.05.005 / rank
 
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Latest revision as of 16:33, 10 June 2024

scientific article
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Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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    Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount (English)
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    22 September 2005
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    Supply chain
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    Co-op advertising
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    Price discount
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    Game theory
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