A new media optimizer based on the mean-variance model (Q3621495): Difference between revisions
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Property / author: Carlos Alberto de Bragança Pereira / rank | |||
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Property / cites work: Time series: theory and methods. / rank | |||
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Latest revision as of 11:34, 1 July 2024
scientific article
Language | Label | Description | Also known as |
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English | A new media optimizer based on the mean-variance model |
scientific article |
Statements
A new media optimizer based on the mean-variance model (English)
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21 April 2009
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media planning
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mean-variance optimization
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parametric quadratic programming
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