Full-line or specialization strategy? the negative effect of product variety on product line strategy (Q1027573): Difference between revisions
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| Property / full work available at URL: https://doi.org/10.1016/j.ejor.2008.03.034 / rank | |||
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Latest revision as of 16:56, 1 July 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Full-line or specialization strategy? the negative effect of product variety on product line strategy |
scientific article |
Statements
Full-line or specialization strategy? the negative effect of product variety on product line strategy (English)
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30 June 2009
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marketing
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product line strategy
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negative externality arising from product variety
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follower advantage
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game theory
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