Full-line or specialization strategy? the negative effect of product variety on product line strategy

DOI10.1016/J.EJOR.2008.03.034MaRDI QIDQ1027573zbMATH OpenOpenAlexFDO

Authors Nobuo Matsubayashi, Yasuaki Ishii, Kentaro Watanabe, Yoshiyasu Yamada

Publication date 30 June 2009

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2008.03.034

zbMATH Keywords

game theorymarketingfollower advantagenegative externality arising from product varietyproduct line strategy

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cites work

• Commonality in product design: Cost saving, valuation change and cannibalization
• Monopoly and product quality
• Price and quality competition: the effect of differentiation and vertical integration
• Quality and competition
• Sequential product positioning under differential costs

Cited in

(10)

• Product variety and endogenous pricing with evaluation costs
• Repositioning to sink: the pricing and quality decisions for product line considering the sinking market
• Horizontally differentiated store brands: production outsourcing to national brand manufacturers
• The impacts of public sustainability concerns on length of product line
• Product variety and channel structure strategy for a retailer-Stackelberg supply chain
• Vertical line extension decisions in a competitive market with consumers' need for product uniqueness
• Strategic underproduction with product switching
• A model of product line design and introduction sequence with reservation utility
• Competitive pricing and product strategies in the presence of consumers' social comparisons
• A supply chain member should set its margin later if another member's cost is highly uncertain

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