Full-line or specialization strategy? the negative effect of product variety on product line strategy

DOI10.1016/J.EJOR.2008.03.034zbMATH Open1163.90574OpenAlexW2051924756MaRDI QIDQ1027573FDOQ1027573

Authors: Nobuo Matsubayashi, Yasuaki Ishii, Kentaro Watanabe, Yoshiyasu Yamada 

Publication date: 30 June 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2008.03.034

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zbMATH Keywords

game theorymarketingfollower advantagenegative externality arising from product varietyproduct line strategy

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Monopoly and product quality
• Quality and competition
• Price and quality competition: the effect of differentiation and vertical integration
• Sequential product positioning under differential costs
• Commonality in product design: Cost saving, valuation change and cannibalization

Cited In (8)

• Product variety and endogenous pricing with evaluation costs
• Repositioning to sink: the pricing and quality decisions for product line considering the sinking market
• Horizontally differentiated store brands: production outsourcing to national brand manufacturers
• Product variety and channel structure strategy for a retailer-Stackelberg supply chain
• Strategic underproduction with product switching
• A model of product line design and introduction sequence with reservation utility
• Competitive pricing and product strategies in the presence of consumers' social comparisons
• A supply chain member should set its margin later if another member's cost is highly uncertain

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