Full-line or specialization strategy? the negative effect of product variety on product line strategy

DOI10.1016/j.ejor.2008.03.034zbMath1163.90574OpenAlexW2051924756MaRDI QIDQ1027573

Nobuo Matsubayashi, Yasuaki Ishii, Yoshiyasu Yamada, Kentaro Watanabe

Publication date: 30 June 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2008.03.034

zbMATH Keywords

game theorymarketingfollower advantagenegative externality arising from product varietyproduct line strategy

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (5)

Product variety and channel structure strategy for a retailer-Stackelberg supply chain ⋮ A model of product line design and introduction sequence with reservation utility ⋮ Competitive pricing and product strategies in the presence of consumers' social comparisons ⋮ A supply chain member should set its margin later if another member's cost is highly uncertain ⋮ Horizontally differentiated store brands: production outsourcing to national brand manufacturers

Cites Work

• Price and quality competition: the effect of differentiation and vertical integration
• Monopoly and product quality
• Commonality in product design: Cost saving, valuation change and cannibalization
• Quality and Competition
• Sequential Product Positioning Under Differential Costs

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