Repositioning to sink: the pricing and quality decisions for product line considering the sinking market

DOI10.1016/J.EJOR.2024.04.012MaRDI QIDQ6572897FDOQ6572897

Authors Yusheng Wang, Yongjian Li, Shuangshuang Xu 

Publication date 16 July 2024

Published in European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

OR in marketingpricingrepositioning strategyproduct line introductionsinking market

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites work

• Full-line or specialization strategy? the negative effect of product variety on product line strategy
• Market Segmentation, Cannibalization, and the Timing of Product Introductions
• Monopoly and product quality
• New technology introduction and product rollover strategies
• Optimal product line design with reference price effects
• Optimal product line pricing in the presence of budget-constrained consumers
• Optimal temporal product introduction strategies under valuation changes and learning
• Product differentiation and entry timing in a continuous time spatial competition model
• Sequential product positioning under differential costs

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