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Property / author: Gila E. Fruchter / rank
 
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Latest revision as of 11:53, 2 July 2024

scientific article
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English
Signaling quality: Dynamic price-advertising model
scientific article

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    Signaling quality: Dynamic price-advertising model (English)
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    15 February 2010
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    marketing
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    perceived quality
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    price
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    advertising
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    signaling quality
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