FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY (Q3560045): Difference between revisions

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Latest revision as of 20:47, 2 July 2024

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FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY
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    FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY (English)
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    19 May 2010
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    marketing strategy
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    marketing resources and capabilities
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    resources-based view (RBV)
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    fuzzy analytic hierarchy process (AHP)
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    multiple criteria decision making (MCDM)
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