Effectiveness of retail joint promotions under different channel structures (Q541739): Difference between revisions
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| Property / cites work: A game theory approach in seller-buyer supply chain / rank | |||
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| Property / cites work: EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS / rank | |||
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| Property / cites work: Coordinating advertising and pricing in a manufacturer-retailer channel / rank | |||
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Latest revision as of 04:01, 4 July 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Effectiveness of retail joint promotions under different channel structures |
scientific article |
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Effectiveness of retail joint promotions under different channel structures (English)
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7 June 2011
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marketing
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game theory
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supply chain management
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retailing
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