Effectiveness of retail joint promotions under different channel structures (Q541739): Difference between revisions

@@ Property / MaRDI profile type @@
+MaRDI publication profile
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+https://doi.org/10.1016/j.ejor.2010.10.025
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+W2094854597
@@ Property / OpenAlex ID: W2094854597 / rank @@
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@@ Property / cites work @@
+The Relationship Between a Firm's Level of Technological Innovativeness and Its Pattern of Partnership Agreements
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@@ Property / cites work @@
+A game theory approach in seller-buyer supply chain
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@@ Property / cites work @@
+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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@@ Property / cites work @@
+Coordinating advertising and pricing in a manufacturer-retailer channel
+Normal rank
@@ links / mardi / name / links / mardi / name @@
+Publication:541739