Optimal advertising strategies with age-structured goodwill (Q376718): Difference between revisions

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Property / Mathematics Subject Classification ID
 
Property / Mathematics Subject Classification ID: 90B60 / rank
 
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Property / Mathematics Subject Classification ID
 
Property / Mathematics Subject Classification ID: 90C39 / rank
 
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Property / zbMATH DE Number: 6229215 / rank
 
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optimal advertising
Property / zbMATH Keywords: optimal advertising / rank
 
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dynamic programming
Property / zbMATH Keywords: dynamic programming / rank
 
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vintage capital
Property / zbMATH Keywords: vintage capital / rank
 
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Property / MaRDI profile type: MaRDI publication profile / rank
 
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Property / full work available at URL: https://doi.org/10.1007/s00186-013-0443-8 / rank
 
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Property / OpenAlex ID: W1973528905 / rank
 
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Property / cites work: Q3504820 / rank
 
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Latest revision as of 01:35, 7 July 2024

scientific article
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Optimal advertising strategies with age-structured goodwill
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    Optimal advertising strategies with age-structured goodwill (English)
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    19 November 2013
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    optimal advertising
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    dynamic programming
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    vintage capital
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