Modeling brand advertising with heterogeneous consumer response: channel implications (Q889559): Difference between revisions
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| Property / MaRDI profile type: MaRDI publication profile / rank | |||
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| Property / full work available at URL: https://doi.org/10.1007/s10479-014-1656-9 / rank | |||
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| Property / OpenAlex ID: W1978565906 / rank | |||
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| Property / cites work: Equilibrium pricing and advertising strategies in a marketing channel / rank | |||
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| Property / cites work: Cooperative advertising in a marketing channel / rank | |||
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| Property / cites work: A dynamic model for advertising and pricing competition between national and store brands / rank | |||
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| Property / cites work: EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS / rank | |||
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Latest revision as of 00:32, 11 July 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modeling brand advertising with heterogeneous consumer response: channel implications |
scientific article |
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Modeling brand advertising with heterogeneous consumer response: channel implications (English)
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9 November 2015
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advertising
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pricing
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distribution channel
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game theory
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heterogeneity
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marketing/OR interface
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