Relating brand confusion to ad similarities and brand strengths through image data analysis and classification (Q2418353): Difference between revisions

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Latest revision as of 11:12, 19 July 2024

scientific article
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Relating brand confusion to ad similarities and brand strengths through image data analysis and classification
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    Relating brand confusion to ad similarities and brand strengths through image data analysis and classification (English)
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    3 June 2019
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    brand confusion
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    confusion experiment
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    image data analysis and classification
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    multinomial logit model
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    two-mode hierarchical cluster analysis
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