A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures (Q1806807): Difference between revisions
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| Property / cites work: Analysis of individual differences in multidimensional scaling via an \(n\)-way generalization of ``Eckart-Young'' decomposition / rank | |||
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| Property / cites work: Three-way metric unfolding via alternating weighted least squares / rank | |||
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| Property / cites work: Optimal positioning of new product-concepts: Some analytical implications and empirical results / rank | |||
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Latest revision as of 11:22, 30 July 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures |
scientific article |
Statements
A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures (English)
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8 November 1999
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product differentiation
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product uniqueness
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brand image
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three-way data
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multidimensional scaling
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proximities
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